IBC 2017 Advertising

Independence Blue Cross Advertising Campaign

LIVE FEARLESS

In a category surrounded by emotion, uncertainty, and fear, our new ad campaign positions consumers who carry our card as strong, confident and able to live fearless, everyday.

Television Commercials

Click to play

Hometown: Suburbs



Shine



Coach



New Beginnings



Hometown (Spanish)



Billboards

76ers Billboard
BCBSR billboard
Indego billboard
Indego billboard
Indego billboard
Medicare billboard
Medicare billboard
Medicare billboard
Medicare billboard
Medicare billboard

Digital Ads

Digital Advertising Digital Advertising Digital Advertising Digital Advertising

Radio

click to play

Achieve: Robert Covington

30 sec

Take Charge

30 sec

Take Charge: Affordability

30 sec

Take Charge: Small Business

30 sec


Bus Shelter Ads

Live Fearless bus shelter ad BCBSR bus shelter ad
Indego bus shelter ad Medicare bus shelter ad
Medicare bus shelter ad Medicare bus shelter ad

Bus Interior & Exterior Ads

BCBSR bus ad
Most Doctors bus ad
Achieve Well-being bus ad
bus interior car ad
bus interior car ad
bus interior car ad
bus interior car ad
bus interior car ad
bus interior car ad

© 2017 Independence Blue Cross.
Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association, serving the health insurance needs of Philadelphia and southeastern Pennsylvania.